Is Your Business Your Pension? (Part 2): How To Make It Sellable

In my previous article, “Is Your Business Your Pension? The Risk of Relying on Selling for Retirement,” we confronted the uncomfortable truths and significant risks of betting your entire future on your company. Acknowledging these risks—from market volatility to your own health—is the essential first step. Now, we move to the empowering second step: building your solution.

 

Creating a secure retirement as a business owner is not about abandoning your company as your primary asset; it’s about reinforcing it. The strategy is twofold. First, you must build a personal financial fortress, a store of wealth that is completely separate from and protected from your business. Second, you must embark on a deliberate, multi-year project to transform your business from a vehicle for your personal income into a valuable, transferable asset that a buyer will pay a premium for.

 

This isn’t a quick fix. It’s a strategic shift in how you run your company and manage your finances. As we discussed in our article, “Summer Slowdown? Why August is the Perfect Time to Review Your Financial Plan,” taking this strategic time to work on your business is critical. This is your blueprint for turning a risky gamble into a calculated and highly achievable outcome.

 

Key Takeaways

 

  • The Two-Part Solution: A secure retirement requires building a personal “financial fortress” completely separate from your business, while also maximising your business’s sale value.
  • Pay Yourself First (Properly): Consistently use company profits to fund tax-efficient director’s pensions (SIPPs/SSASs) and personal ISAs. This builds a protected, diversified nest egg that acts as your safety net.
  • Engineer Your Own Redundancy: The single most important step in making your business sellable is to systematically remove its dependence on you through documentation, delegation, and building a strong management team.
  • Think Like a Buyer: Buyers purchase predictable future profits. Focus on securing recurring revenue, diversifying your client base, and maintaining immaculate financial and legal records to prepare for due diligence.
  • This is a 5-10 Year Project: Transforming your business into a prime asset is a marathon, not a sprint. The strategic decisions you make today will have the biggest impact on your final sale price and retirement security.

Part 1: Build Your Personal Financial Fortress

 

Your first priority must be to de-risk your personal situation by systematically moving wealth from the company’s balance sheet to your own, in the most tax-efficient way possible. This fortress will be your safety net, your Plan B, and your source of peace of mind.

 

The Foundation: Director’s Pensions (SIPPs & SSASs)

 

This is the most powerful tool at your disposal. Making regular employer contributions into your pension is far more tax-efficient than taking the money as salary or dividends. The contribution is typically a fully allowable business expense (reducing Corporation Tax), and there is no National Insurance to pay on them for you or the business.

 

  • Self-Invested Personal Pension (SIPP): This gives you wide control over your investment choices within a personal pension wrapper.
  • Small Self-Administered Scheme (SSAS): Often suitable for family-run businesses from Fernhill Heath to Hereford, a SSAS offers even greater flexibility, including the ability to loan money back to the company or purchase the company’s commercial premises, turning a rent expense into a pension contribution.

As of late July 2025, the standard pension annual allowance for the 2025/26 tax year is £60,000. Consistently using this allowance builds a substantial pot that is protected from business creditors and grows in a tax-free environment.

 

The Walls: ISAs and Other Investments Your pension is vital but illiquid until retirement age. You also need accessible, liquid savings. Every year, you should aim to use your full ISA allowance (£20,000 for 2025/26). This allows you to build a pot of money that is entirely free from Capital Gains Tax and Income Tax. This could be your fund for emergencies, opportunities, or simply to provide a buffer in your first few years of retirement. By extracting profits efficiently and funding your ISA, you are creating another pillar of wealth, diversified away from your business.

 

Part 2: The Blueprint for a Sellable Business

 

With your de-risking strategy underway, you can focus on maximising the value of your primary asset. This means looking at your business through the cold, hard eyes of a potential buyer.

 

Step 1: Engineer Your Own Redundancy A sellable business is a system, not a person. Your most important long-term project is to make yourself obsolete from the day-to-day running of the company. As we explored in detail in our article, “The Business Owner’s Holiday Test,” a company that can’t survive your two-week holiday certainly can’t survive your permanent exit.

 

  • Document Everything: Create a comprehensive “operations manual.” Use modern cloud-based tools to document every key process, from sales and marketing to finance and HR.
  • Delegate with Authority: Empower your team. Create clear lines of authority so that decisions can be made without your constant approval. This is not losing control; it is strategic leadership.
  • Transfer Relationships: Deliberately introduce your management team to key clients. Ensure relationships are with “ABC Engineering,” not just with you.

Step 2: Bullet-Proof Your Revenue Buyers pay for predictability. A business with a solid foundation of recurring revenue is infinitely more attractive than one reliant on landing one-off projects.

 

  • Focus on Contracts: Move clients onto long-term contracts or retainers where possible.
  • Diversify Your Client Base: Work towards a goal where no single client accounts for more than 15% of your annual revenue. Losing your biggest client should be painful, not fatal.
  • Track Your Metrics: Know your Key Performance Indicators (KPIs) like customer acquisition cost, lifetime customer value, and churn rate. This sophisticated data demonstrates a well-managed business.

Step 3: Run a Permanent ‘Due Diligence’ Dry Run Due diligence is the intense scrutiny a buyer will apply to every aspect of your business before a sale. Don’t wait until a buyer is at the door to get ready.

 

  • Immaculate Accounts: Have several years of clean, clear, and preferably audited or independently reviewed accounts.
  • Legal Health Check: Ensure all customer contracts, supplier agreements, employment contracts, and lease agreements are up-to-date and properly filed.
  • Tidy the Balance Sheet: Remove any non-business assets and clear up any outstanding director’s loans.

Step 4: Build Your ‘A-Team’ A buyer is often acquiring your team’s talent and expertise as much as your products or services.

 

  • Develop Your Successors: Identify and mentor a strong second-tier management team that is capable of running the business.
  • Incentivise Key Staff: Consider implementing a share option scheme (like an EMI scheme) for key employees. This gives them a tangible stake in a successful sale and ensures they are motivated to stay through the transition.

Step 5: Think Like a Buyer There are different types of buyers, and they all value different things.

 

  • A Trade Buyer (e.g., a competitor) might be most interested in your client list, geographic reach, or proprietary technology.
  • A Financial Buyer (e.g., a private equity firm) will be most interested in your management team, your proven processes, and your potential for growth. Understanding who your most likely buyer is will help you focus your efforts on making the business most attractive to them. A manufacturing firm in Droitwich will prepare for a sale differently than a digital agency in central Worcester.

This is a long-term commitment. But by starting this process today, you take control of your destiny. You transform your retirement from a single, high-stakes bet into a carefully constructed plan, ensuring the lifetime of work you’ve invested pays off, allowing you to finally enjoy the fruits of your labour.

Author:

Andrew Rankin BA (Hons), DipPFS

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I’ve helped a number of individuals and business owners plan their financial future. 

From Theory to Practice: Building Your Exit

This blueprint provides the ‘what’ and the ‘why’. The next step is the ‘how’. Implementing this strategy requires careful financial modelling and a clear, actionable roadmap tailored to your specific business and personal goals.

 

If you are ready to move from owner-operator to strategic seller, contact me today. I can help you create a tangible plan to de-risk your personal finances and maximise the value of your business for a successful future exit.

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The first step to financial planning is always the biggest leap. 


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Sources

 

  1. Aviva UK: Key Person Insurance – An overview of how to protect your business from the loss of a key individual. https://www.aviva.co.uk/business/business-protection-insurance/key-person-insurance/
  2. Institute of Directors (IoD): Succession Planning Factsheet – Guidance on the importance of planning for the future leadership of your business. https://www.iod.com/resources/factsheets/corporate-governance/succession-planning/
  3. London Business School: “The market for SMEs is far from efficient”: An Interview with Rupert Merson – An academic perspective on the challenges of selling small and medium-sized businesses. https://www.london.edu/think/the-market-for-smes

Risk Warnings

 

This article is for informational purposes only and does not constitute financial advice. You should always seek professional advice from a qualified financial advisor before making any financial decisions.

The value of your business is not guaranteed and can go down as well as up. Any potential sale is subject to market conditions and negotiation.

Tax treatment depends on the individual circumstances of each client and may be subject to change in the future. The Financial Conduct Authority does not regulate taxation, trust advice, or business valuation services.